Wide range of licensees on board for action adventure based on the classic tale.
Universal Partnerships & Licensing has revealed a raft of licensees for the upcoming Snow White and the Huntsman – which hits cinemas in June.
Categories covered include apparel and accessories, publishing, games, prop replicas, costumes and stationery/social expression.
Licensees will target a wide range of retail outlets including mass, department, specialty and online, with product launching up to six weeks prior to the film release.
Partners include Cardinal (games); High IntenCity (jewellery); Jerry Leigh (apparel); Little, Brown Books for Young Readers (publishing); Loungefly (accessories); MeadWestvaco (decorative calendars); Pacific Solutions (prop replicas); Rubie’s (costumes); Townley (health and beauty); and Trends International (stationery/social expression).
“We’ve seen the incredible consumer buzz for Snow White and the Huntsman following the release of the first trailer,” said Cindy Chang, VP and GM of Universal Partnerships & Licensing. “With a cross-category collection of licensees represented, we’re confident our licensing programme will bring the same excitement generated by the trailer to the retail marketplace.”
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